The second International Print Day (IPD) has just begun, hoping to raise the medium’s profile in an increasingly digital world.
The celebration of all things print ironically takes place entirely on social media, with the stated objective to get #PrintNow trending so it is noticed by tech savvy businesses, marketeers and consumers.
Printers can get involved by sharing the hashtag with messages supporting print on their social media accounts, or call and wish clients a Happy International Print Day, or invite them into their printshop.
Some of the activities in Australia on the day include:
- Streaming, retweeting, liking and sharing content from printers across Australia in the official IPD feeds and the Australian specific feeds
- Sharing Australian content sourced from the VoPP campaign highlighting the sustainability of Print
- A breakfast in Melbourne with guest Kellie Northwood and other industry experts who will share their own love of print and what IPD means to them. Attendees will have the opportunity to spruik themselves and their businesses for the official IPD feed.
- An open international webinar discussion around the theme of #PrintNow.
Last year organisers claimed 1271 participants shared 8683 #IPD14 tweets, and posted content that reached more than 23 million Facebook walls over the 24 hour event, while #PrintChat appeared 1266 times on almost six million walls.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter