Trade printer LEP goes digital

John Bromfeld, CEO of LEP says, “Our new Digital Print
Centre caters for the smaller quantity options and faster turnaround times our
customers are looking for. We’ve also introduced additional product options to
give our customers more choice.”

Built onsite within the existing 2,200sqm factory,
LEP’s new digital print facility features an HP Indigo 5500 and a full suite of
bindery and finishing equipment all under the one roof.  The launch of the new Digital Print
Centre reflects the next growth phase for LEP since humble beginnings in 2001.

Bromfield says, “LEP has become a leading player in
the trade printing industry, and is a well respected dynamic trade-print
supplier. We’ve earned a solid reputation for providing quality print products
with a fast turn-around time at highly competitive prices, and it’s a
reputation we’re keen to maintain.”

These days, business cards are only a small part of
LEP’s extensive offering. The Digital Print Centre will complement LEP’s
existing fleet of technology which includes two Ryobi 920 A1 four-colour offset
presses, state-of-the-art chemical-free CTP technology, as well as a full suite
of bindery and finishing equipment.

“Our move last year into the larger premises reflects
and underpins our infrastructure growth plans for the future, and reflects the
strength of our core business as a national trade-exclusive printer,” Bromfield
said at the time.

Since then, LEP has introduced a number of initiatives
aimed at providing their customers with the business advantage needed in
today’s competitive market. “We call it the LEP Advantage,” explains Bromfield.
“It’s all about giving our customers the competitive edge and making it easier
for them to do business with us.”

The LEP Advantage has seen the introduction of a fully
integrated online ordering and job-tracking system, providing access to online
quoting, ordering and information on the progress of each order 24 hours a day,
seven days a week.

This, according to Bromfield, was met with a positive response
from LEP’s customers.

“Customers love being able to monitor their work and
seeing where it’s at,” he says. “We’ve also introduced a number of other
initiatives such as the option for customers to add a label with their own logo
on the external packaging, to reinforce LEP’s anonymity with their customer.”

“Customers can expect the same dedication and
commitment from LEP that we’ve always given them, which includes exceeding
their expectations for a quality Digital product delivered on time at trade
prices,” concluded Bromfield.

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