
QMS Media commercial manager Graeme Wooster has passed on following his battle with cancer.
In a post, QMS Media said for 35 years, Wooster wasn’t just a colleague, but a constant source of wisdom, laughter, and quiet strength.
His peers found him to be a professional who raised the bar simply by showing up, and he was always steady and generous with his time and knowledge.
Beyond his brilliance at work, they said it was his humour, friendship, and joy that set him apart.
“It’s hard to put into words what Graeme meant to those of us who had the privilege of working alongside him for so many years. Graeme had a way of making even the hardest days lighter. He made people feel seen, supported, and included. His presence brought warmth to every room, and his absence will be deeply felt,” the company said.
“We will miss his laughter, his stories, and above all, his humanity. But we carry his spirit forward in the way we treat each other, in the standard of integrity he lived by, and in the memories that will always make us smile.”
QMS Media Australia CEO John O’Neill said, “[He was] one of the true professionals in our industry; a kind and very generous man who cared so much for everyone. We can all learn a lot from someone who consistently conducted himself the way Graeme did. We will miss [him] greatly”.
A little-known fact is Wooster’s involvement in the establishment of the infamous Coca-Cola sign at Kings Cross in Sydney.
In 2024, the Outdoor Media Association recognised Wooster’s significant and outstanding contribution to the industry – above and beyond his role – awarding him the OMA Industry Award.
It was accepted by his son, Dr Eamon, on his behalf.
In a tribute to Wooster, Outdoor Media Association Group CEO Elizabeth McIntyre said he had a wealth of knowledge that he shared with anyone who wanted it.
“When I first began with Outdoor Media Association the industry had several government regulatory challenges. Our Government Relations Committee was meeting weekly, and Graeme Wooster was a leader of the committee, representing QMS,” she said.
“Graeme was that one person who really took the time to explain the history of the situation, the context of why things were where they were at and overlayed that with a considered, humble approach that was informative.
“Even throughout his battle with cancer, he would often send me texts congratulating the team on regulatory achievements we had overcome that he was previously involved with. I am going to miss his presence in that way.”
A celebration of Wooster’s life is being held today, 3 July, from 1:30pm to 4:30pm at Pilu in Freshwater, NSW, a place he loved to be with friends and family.
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