Visual Connections collects donations for farmers

Visual Connections is calling out for donations to help drought affected farmers at the Visual Impact trade show in Sydney this week, in its Buy a Bale initiative.

Visitors will be able to place contributions in a barrel at the entrance to the show, which kicked off this morning.

[Related: Sydney set for Visual Impact]

Visual Connections has pledged to match all donations, dollar for dollar.

Visual Impact Sydney continues until Friday. It sold all of its exhibitor space two months in advance of the show, which Visual Connections says is unprecedented.

The show this year features a new focus on textile printing as well as introducing breakfast seminars.

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