Visual Impact opens doors

Visual Impact Sydney is well under way, with most major suppliers of the sign and display industry under the one roof at the Showgrounds, in Olympic Park.

There is a plethora of equipment, materials, and applications on display, including HP’s latest – its R-Series Latex printers, which now include white ink.

Jeremy Brew, applications specialist, HP Large Format Printing, says, “This year, with the launch of the R-Series, we bring all the advantages of our water-based Latex technology to rigid printing for the first time. With white ink, HP is bringing something that has been missing from the rigid market since that breakover from screenprinting to UV. With screenprinting ink, it was always a nice flat, smooth service, while UV has served printers well over the past decade, but the thick layer means you can almost feel it on the surface.

“Latex does not change the look or feel of the surface, and with the demos we have done, this is what customers have been excited about. The image just pops on the material, without changing its look and feel at all.”

Brew also presented a seminar on day one, on the magic of wide format, looking at applications and solutions that impress customers.

Fuji Xerox has taken a new approach to its stand, choosing to shift away from discussions of speeds and feeds, to discussions around applications, and finance. It also focused on white ink capabilities on its wide format range.

Paul Budgen, national portfolio manager, Wide Format, 3D, Fuji Xerox, says, “The right machine with the wrong finance does not optimize the result. If this is your forever machine, you may take a different finance package compared to something that is an interim solution until you can find something bigger and better.

“Both machines on the stand feature white ink, which is great for indoor advertising, window graphics.

“Digital advertising is important, but marketing needs to go where our eyes go. When you are not online, you are outdoors, on the street, in the store, and that is where wide format has a real advantage over traditional markets and printing.”

Epson has split its stand into four segments – focusing on fabric printing, signage, point of sale, and digital signage and lighting solutions.

Nathan Fulcher, marketing communications manager, Epson, says, “Our stand is modelled off a classic copyshop, and focuses on real-world, saleable output. We are looking at how businesses can add to existing revenue streams, or create entirely new ones.”

Vivad is giving away an iMac i5, three one thousand dollar printing credits, three UE Boom speakers, to promote its latest web to print software, along with the newly launched SEG Pop Up Wall.

Ewen Donaldson, owner, Vivad, says, "Vivtrack 2, our latest web to print online portal, allows printers to order products in one simple session. It will also give a cost of the job, along with recommendations on image sizing, which will vary depending on the viewing distance of the job."

Australian Printer is on the Printer Media Group stand, along with the new managing director of the company, James Wells. Come check out stand F77 if you are attending the show, and meet the team.

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