Waivestar goes into liquidation

Award winning marketing service provider Waivestar has gone into liquidation. It is believed Waivestar owes considerable sums of money to a number of print businesses in the Melbourne area.

The business has just been taken on by Mercedes Waratah, which was believed to be owed money by Waivestar for work completed.

The notification of liquidation was posted on March 8 saying, ‘Notice is given that at a general meeting of the members of the Company held on 07 March 2017, it was resolved that the Company be wound up and that Matthew Terence Gollant and Neil Stewart Mclean be appointed liquidators.’

[Related: Perth newspaper printer goes under]

The date of the first creditors meeting will be announced soon. 

Michelle Powell, managing director at Waivestar was unavailable to make a comment. Moody Aboughattas, owner of Mercedes Waratah was also unavailable to comment.

Powell launched the company in 2000 as a marketing supply chain service provider and technology platform.

Waivestar is a significant buyer of print, and had a number or national and international clients.

It says it connects customers to its clients personalised marketing, the physical environment, the digital experience, the supply chain, seamless payment options, and most importantly to help staff to deliver a branded customer experience.

Powell was a finalist in the Telstra Business Women of the Year awards, and in 2008, she was awarded the honorary role as Ambassador for Energise Enterprise08, a Victorian Government Small Business initiative.

WaiveStar Group also won the Victorian Government Business Growth Award, the Australian Business Awards in the categories of Innovation, E-Business and Enterprise. In 2010 it won the Australian Business Award as a Recommended Employer.

Powell based the services of design, marketing, procurement, print management, warehouse management, fulfilment and logistics on a platform of e-business systems and solutions called WaiveNet.

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