Waratah rebrands Data Direct and Waivestar

Waratah Group has rebranded company owned businesses WaiveStar and Data Direct, to Waratah Brand Services and Waratah Direct respectively, a move which the company says is a strategic alignment with its corporate brand.

The name change will be coming into effect from November 1.

Waratah Group says the rebrand reflects the company’s strategically repositioned status within the current ownership structure and portfolio of products and services offered by the burgeoning Waratah Group.

Brett Chalmers, group general manager at Waratah group says this rebranding means Waratah Group will be a strong united forced and one company is simpler for clients to use.

He says, “Bringing Waratah Direct Communications and Waratah Brand Services under one brand will provide simple integration of seamless workflow of our business streams making it easier to communicate the value of what we are able to deliver to our clients.”

Waratah Group says the synergy of the Waratah Group of companies provides end to end solutions across the entire marketing supply chain, all supported by innovative and bespoke e-business solutions.

[Related: Docklands ability rebrands to Waratah]

It says WaiveStar has adopted its new identity as a statement of its brand and marketing collateral services, encompassing design, procurement, production, warehousing, inventory management and logistics capabilities.

Data Direct will be handling and direct communications services, encompassing data, bulk mail, print, digital messaging, campaign management capabilities.

The greater group of companies now encompasses a complete offering of offset production and digital production provided by Waratah Digital, along with data mailing services, provided by Waratah Direct Communications Waratah Brand Services reflects the expanded offering the company has as a solution based brand services company.

Chalmers says, “There are now three companies under the Waratah Group name; Waratah Digital, Waratah Brand Services and Waratah Direct Communications. There are no plans at the moment to acquire anymore companies unless something comes up.”

He says 2017 has been a good year for the group and there are no plans for 2018 yet, “We have stabilised the group and bringing all the synergies together.”

Will Casey, general manager, Waratah Group says, “Rebranding will have no impact on the day to day operations of our business nor to that of our clients, however what it does importantly bring is a clear connection to our parent company in the Waratah Group and the services that we are now able to provide. We identified early that our technology platform needed to be at the forefront of our service offering to assist our clients to seamlessly delivering their brands to consumers.”

Earlier this year WaiveStar went into liquidation owing money to a number of print businesses in Melbourne, and Waratah Group ended up buying the company as it owed them money. Waratah Group bought Data Direct nine months ago, and invested heavily in new technology. Its CEO Nicolas Ficinus left the business two weeks ago.

Waratah Group says its re-brand to Waratah Direct Communications launches with a new dynamic brand and visual identity.

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