Heidelberg has installed its first Primefire 106, introduced at drupa last year, with 70 customers and 40 packaging manufacturers descending on the German printer to celebrate the occasion.
Multi Packaging Solutions is now the first commercial user of Heidelberg’s new digital flagship, the Primefire 106. The press is the first B1 sized sheetfed digital inkjet to be installed.
Heidelberg says that those invited took advantage of the opportunity for an in-depth visit to the packaging printing company Multi Packaging Solutions, which operates under the banner of US packaging giant WestRock.
Steffen Schnizer, joint managing director, Multi Packaging Solutions says, “Our customers are demanding. It is therefore important for us to use the most suitable machines for the specifications of the job. For a long time, digital printing presses were not able to meet our customers’ high standards for quality and colour fidelity, but the Heidelberg Primefire 106 meets these requirements.”
Heidelberg says the density of 1200 dpi, or more than 10 billion dots per printed sheet provides a level of sharpness and brilliance previously unknown in digital printing, and that manufacturers of packaging for high-ends products in particular appreciate this.
After taking a big hit during the GFC, the company revamped for a digital-first strategy, shifting away from offset print.
It is a shift for Heidelberg, in line with the company’s new digital strategy, following its acquisition of digital industrial label manufacturer Gallus. The company just made its first HY profit in 10 years.
Rainer Hundsdörfer, CEO, Heidelberg, says, “Heidelberg will be setting new standards when it comes to technologies of the future, digitisation, and efficiency. The necessary cultural shift has only just begun.”
Multi Packaging Solutions produces high-end packaging for consumer branded products in the premium and luxury market space, and the technical requirements for the machines they use are correspondingly high. These prerequisites offer Heidelberg the perfect platform to be able to extensively test and enhance the new machine in real-life operation.
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