Worldwide expands into photo book market

According to Worldwide’s newly appointed national marketing manager, Phil Wilkinson, the motivation for branching out into photo products was to give business clients access to a service that has traditionally been available to mostly individual consumers.

He says, “Photo gifting is a fast-growing market, and photo books and gifts have been popular consumer products for many years, but they haven’t been widely promoted to businesses.

“Worldwide is in an ideal position to provide this service as it complements our existing design and print solutions.

The service titled – Worldwide Online Creations – enables customers to showcase their business via new media using their corporate images. Wilkinson adds it opens up marketing and branding possibilities for events, sponsorships and everyday promotional activities.

The photo product range features over 600 customisable products, including hard-cover books, canvas prints, business card holders, magnets and mugs.

Wilkinson says, “What’s really exciting is that we’re making this service affordable for our customers – all of our photo products can be ordered in small quantities and have a flat delivery fee, so they’re accessible even to small businesses.

“There’s no minimum or maximum order and volume discounts are available. It means our clients can make a bigger impact at a smaller cost.”

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