Worldwide South Brisbane is investing in the first Ricoh Ri 100 Direct to Garment printer for its state and one of the first in Australia, with the hope to break into short run fabric printing.

Matthew Wibberly, director at Worldwide South Brisbane, Southport, Springwood and Redlands, says “We had a franchise meeting last week and I was impressed with how simple it is, along with its price point, it is something we will be able to market and offer to our clients.

“We already offer fabric printing, but not in short runs. This will be the first time for us, and a good opportunity to break into a new market.

“It will be going into South Brisbane, which is the largest of all of the Worldwide franchises in Australia.

[Related: Ricoh launching low cost DTG printer]

“It is the first in Queensland, and maybe the first in Australia. The press was released on Friday and we did the deal on Thursday. We are excited to get it and are hoping to have it installed this week and start printing T shirts and everything else.

“It will be an extra service for our clients, particularly in personalisation. We know personalisation is the way to move forward and there is increasing demand for it.

“I have known and used Ricoh equipment. It looked easy and they have good back service.

“Worldwide South Brisbane has around eight staff and we have been in the print industry for a long time, around 20 years. It is owned by myself and my business partner.”

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