Xeikon and EFI in labels deal

Press giants Xeikon and EFI have signed an exclusive partnership for the EFI Jetrion digital label and narrow web inkjet printing systems, where Xeikon will service the EFI Jetrion customer base and  directly sell Jetrion products.

EFI says Jetrion users will benefit from superior customer care focused on advanced digital production operations, thanks to a strong Xeikon field prescence.

As part of the exclusive partnership, EFI says the Jetrion product line will complement Xeikon's digital label press portfolio, which includes the high-end Xeikon Cheetah Series and entry-level Xeikon 3000 Series of dry toner label presses, as well as the high-end Xeikon Panther Series of UV inkjet label presses. Adding the Jetrion product line to its portfolio, Xeikon continues to expand its range of technology and digital label printing capabilities that address the specific requirements of label printers and converters.

[Related: EFI profits slump, shares plummet]

Guy Gecht, CEO at EFI says, "EFI Jetrion printing systems have helped to establish the market for industrial digital inkjet label production, and the numerous innovations developed for high-resolution Jetrion technology — including high-end, production-class LED imaging, superior opaque white ink and all-in-one integrated print, varnish, cut and slit systems — have given EFI Jetrion the largest installed base of UV inkjet label presses in the world.

"As we expand our portfolio of industrial inkjet products, we prioritised our go to market investment and resources. It was a clear choice for us to pick Xeikon, one of the undisputed leaders in digital label printing, as the ideal partner to continue a trustworthy sales and service operation for the Jetrion product line.

Benoit Chatelard, President and CEO digital solutions, Flint Group – which owns Xeikon – says, "Xeikon is the perfect partner to market, service and support the EFI Jetrion product line as both companies share a common goal of delivering exceptional value, unparalleled service, consistent quality and continuous innovation — values we are committed to secure in the future for all Jetrion customers worldwide.

“Xeikon has the broadest digital label printing offering in the market, including workflow, presses, embellishment modules and converting equipment, and a worldwide service and support network that is unparalleled in the label market. All our customers are fully trained, serviced and supported through direct, first-line contact with Xeikon engineers, and this will be no different for the Jetrion customers."

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