With Interactive Content Ports, the data and rules that drive the personalisation of print campaigns are shared with any interactive web design software via a standard database connection or web services. Interactive Content Ports make it easy and natural for any web developer to incorporate dynamic, data-driven web sites into any XMPie variable data campaign.
”XMPie is tearing down traditional barriers to make variable cross media campaigns truly accessible to the interactive media community,” says Jacob Aizikowitz, founder and CTO of XMPie. In doing so, we continue our focus on the creative professional, giving them the freedom to use their native design tools to add personalisation and cross media capabilities to their campaigns.”
Interactive Content Ports allow any web development program that connects to a standard data source to connect to the XMPie ADOR objects. These contain all the variables from a print campaign, including data, values of the variables after rules are applied to the data, and the paths to the digital assets.
With Interactive Content Ports, this seamless connection becomes immediately available inside the interface of the web design programme. No plug-in software is needed because the ADOR objects are presented in a standard database or Web Services format.
Aizikowitz says the key benefits include:
• Zero learning curve: Anyone familiar with the development of dynamic web sites can immediately and intuitively connect and integrate those sites with an XMPie Cross Media campaign without having to install or learn new tools
• Update campaign variables through interactive on-line forms: Interactive, personalised online forms may be pre-populated with known values that may be edited online by consumers, or new data entered where none is present. This data can be written back immediately to the database for use in subsequent pages of the site, and in more targeted follow-up 1:1 print campaigns, and
• Server independence: The dynamic Web sites can be hosted on a server built with any technology (ASP, .NET, PHP, ColdFusion), in any language, and on any platform. The sites can be scaled up to a high capacity Web-farm as needed.
“Our new Interactive Content Ports address the challenge of integrating dynamic Web sites with dynamic print publishing, and we see its tremendous potential as a catalyst for wider adoption of cross media applications,” says Eyal S. Goldwerger, CEO of XMPie.
“Web designers are already skilled in creating a high level of personalisation within Web sites. XMPie now gives the marketer the ability to leverage the native craft of Web designers within a Cross Media campaign that integrates personalised Web and print, while maintaining the brand integrity, consistency, and relevancy of messaging for each unique recipient
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