Adrian Fleming, who previously was with printIQ then left in September 2021 following a company restructure, is returning to the business as its A/NZ general manager, replacing Rachel Davis.
Fleming served as global head of sales at printIQ between August 2015 and September 2021, when the business moved its sales and marketing functions to respective target markets overseas as lockdowns in Australia following COVID-19 meant managing marketing and sales out of the country became increasingly difficult.
During his tenure at printIQ, Fleming played a pivotal role in the company’s growth, helping drive revenue while significantly expanding its customer base. His leadership was instrumental in printIQ’s successful expansion into North America and Europe, and his strategic vision helped establish the company’s presence in new markets including labels, packaging, promotional products, and office supplies.
Fleming then took a break from work before becoming the CEO of Sourceit, a cloud-based platform that facilitates the end-to-end procurement process for buyers and suppliers, in March 2022.
Fleming now brings to this role more than 20 years of executive leadership experience in sales, business
growth, and transformation across Australia and international markets. His career also includes senior leadership roles at well-known industry leaders like Kodak, where he managed complex, multi-million-dollar operations across the Asia Pacific region.
According to printIQ, his collaborative approach and proven track record of working effectively across all organisational levels make him ideally suited to drive the company’s continued success in the A/NZ market.
Beyond his corporate achievements, Fleming has been a dedicated advocate for the printing and graphic communications industry, having served as the president of the Graphic Arts Merchants Association of Australia and being a former executive member of Visual Connections.
“We’re absolutely delighted to have Adrian rejoin our team. His proven track record with printIQ, combined with his deep industry knowledge and exceptional leadership capabilities, makes him the perfect choice to lead our Australia and New Zealand operations into the next phase of growth,” printIQ CEO John Alden said.
Following the COVID period, printIQ brought the management role back in-country in February 2024 with the promotion of Davis from chief operating officer – a role she held from June 2019 – to A/NZ general manager.
After 20 years in the print industry and six years at printIQ, Davis has decided to turn the page and shift sectors, now joining retail drinks and hospitality business Endeavour Group.
“My six years at printIQ were a huge chapter – leading teams, building strong organisational people structures, and embedding systems and processes in A/NZ, while establishing and expanding the UK presence and setting up the structure, systems, and processes in the US to enable its growth,” Davis said.
“Seeing the business positioned for sale in 2022 was a milestone I’m proud of, and I’m grateful for the people I met and the lessons I learned along the way.
“I’m excited to join Endeavour Group… as group solution manager – hotels experience in the technology team. A new industry. A bigger canvas. Same focus – people, systems, and making a difference.”
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter
