Paper merchant BJ Ball Group has this week launched the first episode of BJ Ball TV, an internet-based programme designed to deliver updates on the company’s projects and initiatives, with a bit of Aussie humour on the side.

http://www.youtube.com/watch?v=kma61VO_T-k

In episode one co-hosts Rob Brussolo, digital media manager, and Tony Bertrand, marketing and business development manager, briefly cover the company’s new website and its i-consignment paper online stock ordering and management system, while posing as the Two Ronnies. Bertrand tells Australian Printer, “There will probably be four episodes a year, and it will be a way that we go out to the marketplace to let people know our company updates. We thought about how we could communicate our message in a different way, and of course if we did it in a serious manner I think it would probably be pretty boring. “So we tried to make it fun, and took on these characters. We may put more of a modern twist on it next time – we may do the Chasers or something. So it’s a bit of fun, not taking ourselves too seriously, but getting a message across and people can have a good time with it.” The first episode and other BJ Ball media can be found on the company’s YouTube channel, BJ Ball Papers.

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