Group executive general marketing manager Jill Cowling (pitctured) said the push toward PEFC was a natural progression after its received FSC in 2007.
“Environmental responsibility is ingrained in Blue Star on both sides of the Tasman, and our senior executives actively encouraged the adoption of PEFC certification among our paper suppliers,” she said.
“So it’s important for us to have taken that next step and be able to label our products with the certification.
“Many of our customers want to be able to demonstrate to the end user that the product they are buying is packaged in responsibly sourced material, and we can now provide that assurance.”
The certification covers Webstar’s operations in Auckland and Masterton, and other Blue Star Group divisions Format Print Wellington, McCollams Print Auckland, Nicholson Print Solutions Auckland, Printlink Wellington, and Spectrum Print Christchurch.
Blue Star’s environmental credentials are united under a single brand, Clear Skies, which it revealed last December.
The first of its operations to get ISO 14001 was Blue Star Print in Victoria in November 2008.
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