As part of the end-to-end deal, Blue Star will manage CPA’s print, direct mail and logistics – including the production and nationwide distribution of marketing, training and exam requirements – as well as their company magazine, InTheBlack.

The contract will be managed by the company’s specialist print management division, Blue Star IQ.

“We are delighted to expand on the excellent relationship we have had with CPA Australia for a number of years to now encompass a full end-to-end solution,” said Blue Star IQ executive general manager Matt Aitken. “There is an excellent fit between the requirements of CPA Australia’s business and the diverse core capabilities of Blue Star.”

“Blue Star’s integrated offer not only meets our requirements today but will provide a platform for the future as our organisation grows and evolves to meet the requirements of our members,” said CPA’s procurement and services manager, Renae Gasmier. “Its ability to demonstrate expertise and a strong track record across the full range of services we require was key to our decision to appoint Blue Star as our print manager.”

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