Dror Mualem, VP sales and marketing of Bordeaux Digital Print Ink says, “The combination of Anitech’s deployment and knowledge of the Australian market, technical support and good reputation makes is the best platform Bordeaux could hope for to leverage our products in Australia and in the Asia Pacific rim.”
Anitech says its cooperation with Bordeaux was a necessary one to ensure prominence in the consumables market. Anitech will promote Bordeaux’s Eco solvent ink line intended for the medium sized printers such as the Roland, Mutoh and the Mimkai printer range.
The Bordeaux eco solvent ink range will complement and enhance the existing ink market which Anitech currently services, according to Anitech.
Bordeaux continues that its ink gained its reputation by being the industry’s first Mix & Match ink. Bordeaux’s Mix & Match feature enables seamless swapping with the original ink without the need to flush, change settings or adjust colour profiles, according to the company.
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