Snap Circular Quay has seen its sales lift by six per cent in the last financial year, and is now topping $3.5m, making it Australia’s biggest print franchise. The impressive figures come just three years after owner Richard Cook bought the business which was on the brink following the collapse of owners CBD Printing Cook says his focus on sales and service is the reason for the impressive figures. He says, “We try to be responsive and proactive both in selling print to our clients, and delivering products to them quickly.” “All digital print is on demand so we need to be on demand about everything we do – be it answering the phone, quotes, or turnaround – or we will not be successful. “Digital print is also more service-driven than other kinds so you have to be on top of your game when there is so much competition.” The company has added two more sales reps to handle the influx of new clients, bringing staff total to 16.

Sales and service: Richard Cook (left) with Snap CEO Stephen Edwards

Cook says that while the location gives them great access to a huge number of businesses it comes at a cost, with eye watering rent. “The area we are in helps and many of our clients are in the financial services sector, but we also pay the highest rents in the country, they can be easily double other stores,” he says. “Focusing on good customer service and building a motivated staff culture got us back on track and have the business growing again. I know it is a cliché, but it works,” he says. “Having the right mentality and culture made recovery a lot easier than it would have been, so setting that up was the first task, and it helped us hold onto clients at the beginning. Nothing is insurmountable if you have a good foundation.” Cook has also won a five-night holiday to Rome in a Fuji Xerox competition to promote its rebranded Colour eXpressions digital coated paper, of which Snap Circular Quay is a big buyer. Fuji Xerox product and marketing manager Nayef Abourizk says the two companies have a long partnership history, and Fuji Xerox was a founding member of Snap’s gold partner program. “Over the many years both companies have enjoyed strong growth through the use of Fuji Xerox leading technology, software and paper supplies and consumables, allowing Snap centres to stay at the top of their game,” he says.  

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