The integration makes the industry leading DirectSmile image personalisation capabilities and highly integrated VDP solution available to Creo PODS customers. They can now create personalised, full colour documents using the DirectSmile application and Creo PODS digital colour servers.
The DirectSmile VDP application suite is a leading image personalisation technology for highly personal, emotional direct mail. The VDP document solution, using Adobe InDesign software, allows unlimited variability for content and design with simple and efficient workflow. The cross-media workflow system enables document configuration using data from any source, and creation of any output format needed, including web and email.
Creo PODS marketing manager Guy Hilton says they are pleased to partner with DirectSmile. “This integration provides value to our customers by introducing them to the DirectSmile family of products and enhancing their direct mail capabilities with the innovative DirectSmile VDP application,” says Hilton.
DirectSmile CEO Christoph Schacht, saysthey too are happy with finalisation of the integration. “With this, we have won another strong digital printing technology partner,” he says. “I am sure this cooperation will be highly beneficial for both sides.”
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