Victorian mailing operation Direct Mail and Marketing (DMM) has made a major investment, with a new Pitney Bowes inserting system now up and running, replacing three previous inserters.
The company says its new Rival Productivity Series Inserting System is expected to deliver cost savings greater than $120,000 a year, and process jobs five-times faster than its previous systems.
Fred Humphrey, managing director at DMM says, “With the Pitney Bowes Rival platform installed we were able to increase capacity in time for the Christmas rush, as well as streamline our processes and operate with 97 per cent up time. Our first month of installation alone provided a $15,000 saving in operational costs.”
DMM attributes its success to keeping in touch with technology trends and recognising opportunities for its clients. However, an evaluation of its mail solutions business in 2014 found several operational inefficiencies, including the need for several mail inserters to manage its print workload, as well as lost opportunities for more complex variable print jobs.
To improve its mail solutions business and save on operational costs, DMM chose the Pitney Bowes Rival Series inserter. Capable of running 12,000 envelopes an hour, the Rival Series reduced floor footprint whilst increasing production capacity. Installed in December 2014, the Rival Series inserter has already delivered improvements, including selective insertion for better customer targeting, optical mark recognition and barcode scanning for end-to-end job integrity, and 97 per cent up time for greater reliability.
According to Pitney Bowes the Rival Series inserter has also added new machine intelligence to DMM’s mailing business, providing new opportunities for more complex jobs. With selective insertion functionality, DMM can now offset high postage costs for its clients, providing variable data printing for better customer targeting. Using this functionality, clients can tailor the materials for individual customers, ensuring greater content relevancy and engagement as well as print cost efficiency.
“Direct marketing offers excellent growth opportunities for our customers and we look forward to assisting the print industry enhance their ability to deliver targeted mail pieces”, says Jean-Pierre Deruddere, managing director, Pitney Bowes Australia and New Zealand. “This latest installation at DMM is just one great example of the opportunities available to the print industry, and how variable print jobs can offer new revenue and profit avenues.”
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