Durst has revealed its long-awaited new third-generation label printer will be known as G3 ahead of the official launch at Labelexpo in Barcelona.

But apart from the name, there is no image of the product or any specifications.

It is safe to assume that this will be a new label printer to complement the existing Tau and Tau RSC products, but it is not known whether it be a mid-market or premium product compared to the existing range.

Durst has been teasing the industry with a product that is ‘Out of the Box’ and now the box has been opened.

Durst Oceania managing director, Matt Ashman, shared some details about the product to be unveiled in less than two weeks.

“I am extremely excited to see the Durst label business enter its third generation of machinery and for it to debut at Labelexpo in Barcelona,” Ashman said.

“This label printer will continue to follow the incredible research and development investment as well as the amazing achievements from the previous two generations of Durst label presses.

“We look forward to showing the industry this ‘Out of the Box’ solution that is Made In Durst,” Ashman said.

“Discover G3, our latest innovation at Labelexpo Europe 2025,” the company said in a statement published overnight.

“Experience ease of use through intelligent design, where every detail is crafted for operator comfort, intuitive handling and effortless maintenance.

“Embrace automation for seamless production, with integrated systems working in harmony to deliver real-time correction, consistent performance and minimal involvement.

“Achieve highest performance and outstanding quality through innovative technology and precision engineering, delivering exceptional results at full speed.

“RELIABILITY. SIMPLICITY. PERFORMANCE. G3.”

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