This article first appeared in the August issue of ProPrint
Charters Paper proudly celebrates a significant milestone in the career of one of its most dedicated and cherished team members, Elli Zlatanovski, who was also one of the winners of the 2022 Printer 50 ProPrint Awards. With 30 years of service, Elli has become integral to the company’s history and success.
In the beginning
Elli’s journey with Charters Paper began when she decided to re-enter the workforce after five years of raising her two boys at home.
“I applied for a part-time telemarketing position at a company called Luv-A-Duck. During the interview, they suggested a different role next door at Charters Paper, which I eagerly accepted. And here I am,” she fondly recalls.
Starting in accounts, Elli quickly demonstrated her potential. “Paul saw I was a talker and asked if I wanted to try selling. He taught me everything I needed to know. Sales became my passion. I love selling and caring for my customers,” she says enthusiastically.
Three decades of change
Over the past three decades, Elli has witnessed and contributed to the evolution of Charters Paper.
“One of the most significant changes was in 2005 when we purchased our semi-automated slitter-rewinder Lemu1 machine. Relocating to our own factory in Brooklyn was another milestone. Despite the push towards digitisation, we’re busier now than ever. In 2023, we ventured into packaging, which I believe is the future.”
Part of the family
Elli cherishes many memories from her time at Charters Paper. “Securing my first order over $100K was a thrilling achievement. On a personal note, I treasure the special memories of Paul’s parents, Papou and Baba, who were always caring and supportive.”
“The Charters ‘family’ culture is what I love and has kept me here for so long,” Elli emphasises. She believes this supportive environment is key to the company’s success and her long tenure.
Elli offers valuable advice for newcomers: “You’re lucky to secure a job at Charters Paper. If you’re a team player, you’ll never want to leave.”
Describing her journey in one sentence, Elli says, “It’s been a roller coaster, where I never want to get off.” Looking ahead, Elli is confident in the company’s resilience. “We have long been the leader in thermal paper rolls in Australia, and as we expand into paper packaging products, we will continue to thrive.”
Special messages from the team
Michael Sfetkidis, CEO of Charters Paper, said, “As we celebrate Elli’s milestone at Charters Paper, I express my deepest gratitude for her incredible dedication and hard work. Elli’s unwavering commitment and exceptional contributions have been a cornerstone of our success. Her expertise, reliability, and positive attitude have significantly impacted our workplace. Elli’s loyalty and passion are commendable, and we are fortunate to have her as part of our team. Thank you, Elli, for your outstanding service and for being a cherished member of our organisation, a great friend, and an industry icon.”
Paul Sfetkidis, director and owner, said, “In sports, champions leave an everlasting presence. Business is no different. At Charters Paper, we are blessed to have one of these champions – Elli Zlatanovski. Joining us 30 years ago, Elli has become an essential Charters and the Sfetkidis family member. Treated like a daughter by Mum and Dad, she cared for them deeply. Elli was interviewed and employed by my wife Theresa on 6 June 1994. From day one, her dedication, intelligence, and loyalty have driven Charters Paper to success, making us a leader in our field. Her contributions have been vital as we continually improve and embark on new ventures, such as paper food packaging. From all of us at Charters Paper – we love you, Elli.”
This first appeared in ProPrint magazine. Read the original article here.
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