Investment firm Straight Bat has acquired Fleetmark, a specialist branding and signage solutions business for Australian fleet commercial and digital markets.
Fleetmark said this partnership was forged to capitalise on its “solid platform for growth”, and to better serve its customer base.
Fleetmark has been providing innovative branding and signage solutions in fleet graphics and PVC fabrication, wide format digital print and digital displays for more than 30 years.
Fleetmark’s nationally scaled facilities across Victoria, NSW, and QLD allow for a unique proposition where fleet signage is designed, manufactured and installed on site by Fleetmark’s design team, sign writers and installers.
Generating more than $40 million annually, the company’s success is underpinned by a blue-chip customer base made of the largest transport and quick service retail companies in Australia. Recent branding projects have included the Team Global transport signage, KFC digital signage and many other well-known and highly visible logistics businesses.
Part of the businesses’ success is attributed to its ability to source and implement state-of-the-art printing technologies, which includes a Canon Colorado M5W from Currie Group and EFI VUTEk D3r.
“We are delighted that a business with such an outstanding track record and legacy has chosen to partner with us,” Straight Bat Private Equity managing partner Steve Gledden said.
“Fleetmark has a great reputation for trusted service and quality results which has endured for over 30 years.”
Fleetmark founder Dean Coates continues to work alongside the Straight Bat team as a shareholder and operator.
Stuart Farrow, who was Fleetmark general manager, retained his position within the company following the acquisition, but is now a self-employed strategic business consultant as of May.
Former Cleanaway Waste Management executive Karl David has been CEO since February – around the same time the acquisition of Fleetmark was confirmed.
Fleetmark is the ninth portfolio addition to the Straight Bat Perpetual Legacy Fund portfolio, which comprises investments in varied industries such as building and construction, rubber, food manufacturing, marketing services, smoke alarms and more.
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