A suite of products called JobFolio, developed by WRH Marketing, the
marketing division of Ferag's European parent company, WRH in Switzerland, simplifies the
buying and installation of entry-level equipment. JobFolio will be launched by Ferag Australia on February 27
at its Sydney showroom,
located in Alexandria.
Thomas Klumpp, managing director of Ferag Australia says, "Mid-sized and smaller printers,
particularly in the commercial segment, need equipment that's both robust and
cost-effective,"
The JobStack range covers stream and single delivery, for both sheetfed
and web applications, in the heatset and coldest markets. In JobStrap, Ferag supply the fully automated
JobStrap N, as well as the JobStrap AP for manual strapping. With the introduction to the market place of
JobFeed F, S & SL, Ferag covers all configurations in the press room.
JobFolio is being marketed by WRH Marketing and Ferag Australia under a simplified
distribution and installation strategy, with equipment being offered in a
limited number of versions at fixed prices, to maximise the ROI of businesses
in this segment. The package also includes spare parts, consumables and
technical service.
As there are no conversions or extensions in this specially selected
range, Ferag Australia and WRH
Marketing are able to offer highly competitive prices, which include
installation.
WRH Marketing CEO Guido Steffen says of the JobFolio programme, "It is part
of our long-term strategy of helping our customers to strengthen and improve
their business opportunities. By streamlining our equipment offerings, we can
give printers and publishers a choice of risk-free options".
René Luchsinger, director of WRH Marketing, describes the JobFolio
range as "proven machines in widespread use around the world. Each has a
specific function, so there's no need for preliminary concerns about concepts
and configurations".
JobFolio investments have paid off almost immediately for a growing
number of Ferag and WRH customers, Luchsinger says, "This is because with
manageable investment sums, these companies were able to re-engineer certain
processes to massively improve efficiency and increase their earning
power".
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