Kent Wiggins, managing director of Out There Media initially viewed the HP Designjet at the Celmac open house in March in Melbourne. HP says Wiggins made the trip to PacPrint09 in May to assess the printer once more before signing on the dotted line.Wiggins says, “We are very excited about the purchase of the new HP Designjet latex ink printer. We have always positioned ourselves as a company that works with leading edge technology.”

He continues, “When I saw the printer in action at the open house in Melbourne I was impressed by its capabilities and seeing it again at PacPrint clinched the deal.”

Out There Media has replaced two existing 1.8m solvent printers with the new 2.64m HP Designjet L65500. Wiggins adds, “We are producing work faster with the new printer than what we were able with both the older machines. And we still have capacity to grow our turnover.”

The new printer will be used to produce the company’s existing work – promotional materials, outdoor signage and vehicle wraps – plus it will enable Out There Media to access new markets, according to HP.

Wiggins said the environmental benefits of the HP Designjet L65500 printer were a big factor in their final decision.

He says, “From a marketing viewpoint we are able to competitively offer a high quality product that is recyclable. In the current economic climate environmental concerns seem to have taken a back seat to budget cuts so this is a message we are keen to take to market.”

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