The LX800 prints full-colour labels and tags onto media as small as 38mm wide and 19mm long up to a maximum of 210mm wide and 610mm long. Print resolution is claimed to be “the best in the industry” at 4800x1200dpi.
Targeted applications include primary product labels, box-end labels with photos or graphics, and a wide variety of other retail, office or industrial labels that can benefit from the use of on-demand, high-quality colour printing.
Substrates can include matte-finish labels as well as semi-gloss and high-gloss materials.
The LX800 is easy to set-up and operate and comes equipped with printer drivers for Windows 2000/XP along with NiceLabel ME, Primera Edition label design software. Virtually any other Windows-based label design software may also be used with the printer. Interface to the PC is by a high-speed USB 2.0 connection.
According to Primera, until now, users who required colour printing on their labels had two main choices: either preprint their logos or other graphics onto blank labels and imprint them later with a monochrome thermal transfer printer, or purchase a thermal transfer colour printer that costs from US$18,000 to US$33,000 yet is limited to just 600dpi print resolution.
With the LX800, any combination of text, graphics, logos, photos and more can be printed onto labels in full colour in up to 4800dpi, solving the problem of pre-printing and maintaining an inventory of multiple pre-printed blank label rolls. All fonts installed on the PC may be utilised in label designs.
Print speed is variable depending upon label design; 38mm to 51mm per second is typical on a 152x102mm label with 25 per cent coverage.
“The LX800 is the most affordable full-colour label printer ever developed,” claims Mark Strobel, Primera Technology vice president Sales and Marketing.
“But despite its low price, it prints labels and tags with far better quality than high-end thermal printers.”
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