Mitchell Mulligan, president GAMAA says the Association is committed to working towards a sustainable print industry and part of that commitment means supporting new industry initiatives that may meet this objective.

He says, “We acknowledge the Paper, Part of Everyday campaign is in its infancy, but GAMAA is keen to lend its support to see where this campaign can go and how it may impact perceptions in the broader marketplace in relation to print.”

In 2009, GAMAA lent its support to the Sustainable Print Association, SPA, along with Printing Industries Association of Australia, Australian Direct Marketing Association, Australian Catalogue Association, Graphic Arts Suppliers Association of Australia, Publishers National Environment Bureau and initially APIA.

Mulligan says, “GAMAA will continue to work with the other Associations in our industry to find the best solutions in order to promote print as an effective and vibrant part of the communications mix.”

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