Of those not using InDesign at work, almost half (47 per cent) said they expect to purchase the software within the next 12 months. More than half of all respondents (including non-InDesign users) said they now use InDesign as their major page layout software. 88.4 per cent of respondents indicated that at some time at work they would use InDesign (any version).
The independent survey conducted by GASAA of over 350 leading advertising and design agencies, in-house corporate firms, service providers and publishers showed 79.9 per cent of respondents use InDesign CS.
According to Garry Knespal GASAA executive officer, says, “The results of our InDesign Usage survey are consistent with anecdotal information available to the association and sales trends from the GASAA webstore. All three indicate a growing and significant use of Adobe InDesign by the professional graphic arts market.
“The high usage of InDesign CS is particularly interesting, given its relatively recent availability in Australia (September 2003). In the four years since InDesign 1.0 was released in the region, nine out of ten professionals (88.4 per cent), according to our survey, now have InDesign available at work”, Knespal says.
“The growing importance of InDesign in the professional market is reinforced by the indication from more than two thirds the respondents to our study saying that their usage of InDesign had increased in the last 12 months. Three quarters believe their usage of the Adobe page layout software will increase further over the next six months.
“While other important page layout software are used by a proportion of the market place, GASAA – and other education and information providers, need to ensure they are able to fully support the growing importance of InDesign as a professional production tool.”
A free copy of survey report is available from the GASAA website at www.gasaa.asn.au/surveyresults.asp or by calling 1300 131 787. GASAA has also conducted several snapshot polls on topics including calibrating monitors; colour management profiles; mac operating systems; a digital colour proofing.
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