This will be explored by Bond University professor Marilyn Jones, when she speaks at the upcoming Get Connected conference in Sydney.

Her research on consumer memory recognition pattern is shedding light on the effectiveness of different kinds of media in influencing purchasing decisions and the way advertising dollars may be spent.

In her keynote address at the conference, Jones will examine the rise of computer communication and look at some of its likely impacts on the printing industry based on new research.

The impact of online media on branding, consumer patterns and – ultimately – media spend decisions by advertisers will be discussed in light of her recently completed research.

Jones is Head of Department (Marketing) and Assistant Professor of Marketing at Bond University. Her research covers retailing, marketing strategy and consumer behaviour at schools all over the world including the University of Innsbruck (Austria), Bond University South Africa, University of Illinois Chicago, University of Houston, and Indiana University.

The international conference will be held from November 16 – 19 at the Sydney Shangri-La Hotel. Early bird conference bookings are open until October 28.

In addition to Jones, Get Connected will include an extensive list of business and technical speakers from 10 countries, an international forum and printing industry performance presentations from Australia,

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