The Pitney Bowes FPS offers “intelligent inserting”, said GJI sales and marketing director Michael Woodruff.

The machine, which can collate and insert separate documents to allow for personalised mailing packs, is four times larger than its predecessor, which is what necessitated the move to a larger facility, Woodruff told ProPrint.

The company has moved from a 1500sqm site in the suburb of Mansfield to a 4500sqm site further north in the suburb of Murarrie.

“It’s expensive but jeez, what it does for us is great. Because we’re in the direct mail space, we need a machine that will work at a moment’s notice,” he added.

Woodruff said it was all part of GJI’s data-driven approach to mailing and marketing communications.

“We’re taking a step back from the component part of print and mail to look at who our customers are targeting and why,” he said.

GJI has been operating for the past 11 years, expanding for a two-man operation to now employ 40 staff. The company said the move to a new site will allow it to increase its headcount to over 100 people.

Woodruff said it had already increased staff, including a “specialist for the FPS”, along with a marketing team and print expert Chris Stacey.

He added that the 10-year-old company’s growth drive would continue, and said it was on the lookout for acquisitions.

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