The Stahlfolder Flexomailer mailing system uses Kodak Prosper S10 inkjet print heads and a perfecting module from Popp to print personalized content on both sides of a sheet.

It also combines QR codes with an integrated camera system to ensure that the inkjet imprint on the reverse side matches the information at the front, such as the recipient’s address.

Heidelberg’s head of postpress commercial Thomas Kirschke said that the technology was “key” to enabling users to meet the increasing trends towards more target group-specific mailing campaigns, which bring added value.

He said: “Our customers benefit from the best possible machine components for complex mailing systems, and we provide the security of an end-to-end, tried-and-tested complete solution.”

Kirschke added that the major benefit of the Stahlfolder Flexomailer system is its ability to process sheets “easily and cost-effectively”, due to its fast set-up times.

Alastair Hadley, general manager, sales and marketing, at Heidelberg Australia said that the machine will be put through its paces at an open house in Germany next week.

“The combination of work the machine can do means that it is perfect for transpromo work, and mailhouses will be our primary target.”

This article originally appeared at printweek.com

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