Heidelberg will soon host Shift 2025, a new international summit, on 16 September at the halle02 events venue in downtown Heidelberg and 17 September at the Heidelberg Print Media Center, in the company’s Wiesloch-Walldorf site.
The two-day summit aims to examine the current status of digitalisation and develop potential solutions for automating printing industry workflows, helping print shops with their digital transformation. The target groups are managers and employees of commercial, packaging, and label printing companies of all sizes.
According to Heidelberg, printing industry managers still regard the digitalisation and automation of business and production processes as one of their biggest challenges.
As the entire printing sector is in the midst of the digital transformation, many print shops are searching for solutions that will enable them to put the new technological possibilities to successful use in their business models.
“Automation is becoming more important for the competitiveness of print shops as print runs shrink, the volume of small jobs grows, staff shortages increase, and personnel costs rise ever higher. In this situation, attention is focusing on hybrid print production with an automated and increasingly AI-driven workflow,” Heidelberg chief technology and sales officer Dr. David Schmedding said.
“At Shift 2025, Heidelberg will be bringing together the printing industry’s digitalisation experts. A whole host of practical presentations and workshops will enable them to obtain information about various approaches to process automation,” Heidelberg head of digital ecosystem Christopher Berti added.
“We will be offering participants a unique platform to compare notes on the challenges and how to go about the digital transformation of business and production processes.”
On the first day of the summit, decision-makers – including printing and packaging industry directors and experts – will discuss digitalisation projects that they have successfully implemented at their companies. Presentations will focus on goals, challenges, approaches, and results.
On day two, the end-to-end solutions of Heidelberg take centre stage. The company will showcase its credentials as a full-range provider with a portfolio for offset, digital, and flexographic printing that is incorporated into a comprehensive ecosystem containing numerous software solutions for process automation.
Participants will be able to learn about digital process control in a hybrid workflow environment that includes both offset and digital printing technologies. The presentations will be complemented by topic-specific workshops that enable participants to select their own focus areas.
A further focal point will be the growing importance of AI, which is already being used successfully in many aspects of production.
Click here to register for the event.
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