At Dscoop Edge Long Beach, HP introduced new intelligent automation capabilities with the launch of HP Nio and new features for HP PrintOS, HP Site Flow, and HP Brand Centre.
The announcements coincide with Dscoop’s 20th anniversary, which celebrates significant digital print advancements over the last two decades and HP’s continued vision for the future of the industry.
“For two decades, HP and the Dscoop Edge community have been driving the transformation of digital print — raising the bar for quality, versatility, productivity, cost efficiency, and sustainability,” said Haim Levit, SVP & division president, HP Industrial Print.
“This year at Dscoop we celebrate that legacy and embark on a new journey — one in which AI will revolutionise the world of print as we know it today – opening a new era where presses become autonomous and workflows are connected, automated, and orchestrated from creation to delivery.”
Innovation fuelled by AI redefining workflows
To enhance operational efficiency and enable data integration across workflows, HP unveiled HP Nio, a next generation print industry AI agent that provides real-time insights and predictive analytics to optimize press and production performance. Powered by HP’s PrintOS, HP Nio empowers businesses with data-driven intelligence to maximise printing resources, drive productivity, and unlock new avenues for growth.
“For the first time, AI advancements enable us to automate what was previously impossible, pushing the boundaries of automation in print”, said Joan Perez Pericot, VP and General Manager, HP Industrial Print Software & Solutions.
“Today’s announcements reflect our commitment to delivering on our vision to better automate and control the entire production floor end-to-end with less human intervention”.
HP Nio is a new chatbot that allows customers to ask questions about their print operations. It connects directly with HP PrintOS to deliver real-time data, production insights, and on-demand knowledge all in one place. By using tools like Print Beat and the Knowledge Zone, HP Nio provides expert, print-specific guidance. Soon, it will also integrate with other HP PrintOS apps like HP Site Flow to support workflow automation and suggest smart, actionable next steps. Ultimately, HP Nio will act as an intelligent co-creator, enhancing the PrintOS experience and helping automate the entire print workflow from start to finish.
AI inside HP Indigo Presses to further grow efficiency and productivity
Introduced at drupa for HP Indigo presses, HP’s AI-enabled solutions — including Automatic Alert Agent (AAA 2.0), Print Mode Preflight, and PQ Maestro — are becoming core assets of HP Indigo’s AI technology, helping customers significantly increase print efficiency. These innovations are estimated to be commercially available in July 2025 as part of the press value pack release and will be showcased in an end-to-end intelligent print workflow at Dscoop Edge Long Beach.
“HP Indigo’s vision of transforming the world to nonstop digital printing — unlocking infinite possibilities and extraordinary customer experiences — is becoming a reality at customer sites worldwide,” said Noam Zilbershtain, vice president and general manager, HP Indigo.
“We’re seeing strong momentum in the adoption of the new presses launched at drupa, including by some of our largest and most strategic customers worldwide. By leveraging the essential AI-based tools built into our presses, customers are simplifying operations and boosting efficiency. This is just the beginning — with every press we deploy, we’re shaping the future of digital printing.”
Enhanced features across HP PrintOS and HP Site Flow
HP has further enhanced the HP PrintOS Creativity Power Pack with new features in HP SmartStream Designer, including support for Adobe CC2025, integration of Amazon Transparency codes, and the addition of Bria.ai capabilities for generating AI images within variable data projects—empowering the creation of highly personalized and scalable campaigns.
HP Quality Power Pack is also available for HP Indigo 120K and HP Indigo 18K Digital Presses enabling Printers and Converters to achieve color industry standards in minutes – fully automated, with zero human touch points to increase press uptime.
New features in HP Site Flow will also help printers and converters efficiently track orders, for a more agile workflow including the ability to:
- Get data on reprint jobs with flagged items table
- Automate complex workflows with custom production plans
- Connect 100+ carriers in a matter of days with ShipStation API Integration
- Gain access to advanced intelligent picking and warehouse management capabilities by integrating with Mintsoft
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