The WS6000 (pictured) is being targeted at customers in the packaging and marketing sectors.

The machine builds on the HP’s existing ws4500 model and can print at speeds up to 30m per minute in four-colour mode.

According to the manufacturer, the WS6000 has been designed to be more cost-effective on jobs up to 4,000 linear metres, work that is normally carried out on flexographic machines.

It can print on a variety of substrates ranging from thin flexible packaging material, to folding carton, label and shrink sleeve media.

Alon Bar-Shany, vice president and general manager of HP’s Indigo division, said the latest model builds on the success of the ws4500 and offers “a combination of quality, fast turnaround and flexibility” enabling customers to “pursue new revenue opportunities”.

He added: “HP is unlocking lean manufacturing benefits for consumer packaged goods makers in addition to offering a competitive cost per label.” 

Read the original article at www.printweek.com.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter