IPP predicts newspaper market growth

The company’s display will feature the new violet technology computer-to-plate machines from Fuji, the MAN PPI Printnet pressroom and plantroom management system as well as bindery and packaging equipment.

As the largest supplier of web presses to the Australian market, Jonathan Clark, IPP managing director, says PacPrint also provides the company with a great opportunity to demonstrate its tailored solutions for the newspaper market; a market he believes has strong future growth potential.

Clark says, “Pundits have been predicting the demise of newspapers for decades. Certainly the market is experiencing change, but you can’t ignore the fact that newspapers are still a very attractive communication medium.

“Circulation numbers are being challenged, but the increase in specialist sections of major newspapers has resulted in an increase in paper volume which is good news for suppliers. Increased use of colour and greater attention to finishing processes will drive growth in the newspaper industry in the future.”

Clark cites developments such as the local printing of overseas-based titles together with the increase demand for colour as some of the growth opportunities for local operators.

“Overseas publications that were previously imported are now printed locally as people demand a more timely supply of news. The Internet, and its wide-spread use of colour and graphics, is also driving demand for more colour. Almost all web presses sold by IPP in recent times have been four over four units capable of printing colour on each page, but few publications are yet taking full advantage of this function,” he says.

“PacPrint is the key event for the Asia Pacific market. We will showcase products and technologies suitable for a wide range of printing, publishing and finishing applications that will enable printers to get better value from their jobs by streamlining processes or adding features in line, such as coating. We are looking forward to the show, to entertaining our customers, and to making new connections.”

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