Kwik Kopy Gosford has purchased a Versant 80 which it says will increase the productivity of the family-owned business and generate more revenue. The company opened nine years ago and specialises in digital commercial printing, printing on envelopes and wide format, as well as online account management for small businesses, and it has graphic design. Speaking with Australian Printer, Peter Clarke, owner of Kwik Kopy Gosford, says the business needed to invest in a new machine that would print on envelopes.
Clarke says, “The Versant 80 will not only be faster than our existing Fuji Xerox 700 printer which it replaces, but should also print on envelopes, which is an important element that generates a good sum of revenue for us.” He says for Kwik Kopy Gosford it was important to have printers from the same supplier as it would ensure synchronicity between the machines. “I do not believe in having different machines next to each other, so we have the Xerox Color J75 press, and now the Versant 80 press. We have been loyal supporters of Xerox, which has also been great with their servicing in the central coast” Clarke says. Clarke also has a Kwik Kopy store in Tuggerah, NSW, where it prints its wide format jobs, which he says is a growth area for the business and part of his growth strategy. “We have essentially divided the jobs between the two stores, with Gosford mainly printing small format and the Tuggerah store producing our wide format prints,” he says. “Time management is a killer though; dealing with issues of two stores is difficult as I cannot be in two places at the same time.” However, he says the he is lucky as his seven staff members are a ‘dedicated team’ who work independently and don’t need to be managed. The Tuggerah store has a Mutoh 1620 wide format printer, which looks after all its poster and banner printing, and Clarke says he would like to further tap into the wide format sector as ‘it is a booming area’. He says the business is also focusing on digital services for small businesses, which he says generates print jobs for the stores as well. Clarke says, “We provide online services and design newsletters, emails as well as providing management services to small businesses’ online platforms, which translates into more printing jobs for us. “We have generated a lot of print work from managing small business’s websites; it also provides us with design work, which is another boom area for us.”
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