Look Print is reaching out to mums and dads with its new e-commerce website as it expands services beyond the business to business market. The website, postercandy.com.au, is designed to encourage everyday people to print their images from their social media sites or smartphones into a poster to hang on a wall in their home.

David Leach, CEO of Look Print

Speaking with Australian Printer before the websites official launch in September, David Leach, CEO of Look Print, says the company is predominantly business-to-business and the e-commerce channel allows it direct access to consumers. He says, “For us, our first push into this area is all about getting your photographs from your devices into your lives. “So it’s all about printing of your photographs to actually have them as a part of your life rather than have them lost in the ether somewhere or the nether nether, or in a photo book stored away. “Postercandy is aimed at people who want to remember the good times and memories of their life. The products that have been coming in look happy and joyous.” He says the biggest challenge was to develop the website, which took more than two years. “If anyone wants to do this, I say good luck to them because it is not easy. The website took so much time and effort to ensure that it worked properly. “Now but it’s up and running, it’s there and it’s profitable, it a proof that the concept works.” Leach says the business’ shift to e-commerce was to ensure the company was targeting all sections of the market. “Look Print has got a foot print in the graphic communications for business; we have also got a foot print in graphic communication – industrial and commercial décor products – through some of our speciality products. “We are now creating our footprint in the ecommerce with mums and dads and everyday people, taking the skill sets that we have, the technology that we have, and the work flow that we use for all our high street clients and actually making all those things available to everyday people to enhance their lives in their own homes. “We will develop a similar concept for businesses as well.”

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