According to the PPA research more than 70 per cent of respondents said that Value Added Printing (VAP) technologies can help magazines to attract and retain advertisers ‘very much’ or ‘quite a lot’, and 46 per cent felt that VAP can help magazines increase circulation & readership ‘quite a lot’

Regarding the better future linking of printed magazines and digital media, 71 per cent felt that VAP techniques would help attract & retain advertisers ‘very much’ or ‘quite a lot’

Overall, 69 per cent of respondents indicated that they would consider investigating VAP or interactive printing techniques for their own magazines ‘very much’ or ‘quite a lot’

Value Added Printing (VAP) methods used by PrintCity Alliance members in the Congress programme included a triple gate fold cover, thermochromic and scratch and sniff’ effects and printed UpCode digital links in the text. In addition, the programme featured a range of tactile and visual enhancements including UV protective coatings, Dayglo florescent inks, cold foil and soft touch effects, pearlescent coatings, hexachrome printing and the use of translucent papers.

PrintCity Alliance members & partners involved in this joint project included: UPM, Sun Chemical, manroland, Leonhard Kurz, Merck, Hammesfahr, D&S – Alexander Dort, UpCode, Reproflex and Polestar. All design work was by Anderson Norton Design.

UPM was a partner sponsor of the 2009 World Magazine Congress and the lead member in the innovative PrintCity/PPA team.

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