Silicone-edge graphic system and framing supplier Matrix Frame is in the process of starting up its new warehouse in western Sydney, with the company launching its debut in Australia at the Visual Impact signage show in Brisbane in late April.
The site at Silverwater, Sydney, is the company’s fourth distribution centre, following others established in the Netherlands, US and China. Matrix Frame makes and sells aluminium frames and LED light boxes.
Matrix Frame is currently seeking distributors and resellers in Australia and the Pacific region.
David Cross, general manager for Matrix Frame Australia says, “Matrix Frame makes a framing system that holds tension fabric in place. It started in the Netherlands, then moved to the US and China and now it is in Australia.
“We have two kinds of customers: people with their own printers who are able to manufacture panel faces, and people who put it all together and pass it on. We sell to distributors who are able to take the product, cut pieces and put it all together. On another level, we have resellers, with which we cut the frames up for them like Ikea kits, and they can assemble it. If someone wants a face, they have to go elsewhere, we provide the frames.
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“There are a few other systems in Australia. Matrix had an office in China, and the product was available in Australia. We have already had a lot of interest shown in Australia, some people were coming overseas to shows and seeing the frames there. Now people can come and see it for themselves, rather than having to commit hundreds of thousands of dollars to freight a framework.
“Some places do not have aluminium saws, so printers for example can have us pre cut pieces for them and it will be shipped that way, so they can assemble it themselves and not be freighting air.
“We have locked down the warehouse in Sydney and next week, our stock is due to arrive next week. By Visual Impact, we should be ready and staff will have had practice cutting with the aluminium saws.
“There are only a couple of staff. It will be myself and two other workers. We will be working with distributors in other states so we do not need salespeople, they will be working on our behalf.
“Other countries, such as the US and the Netherlands will have built immense structures and if retailers come to us wanting a particular job, we can model it based on what has been done before and ask other countries for advice.
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“We will be bringing in 95 per cent of the full range, there are a couple of products made that are highly specialist and they are made for a few American customers but we can still bring them in if they are requested.
“We are bringing out a new LED system for lights. Traditionally, lighting systems would be 12 volts and hook up to transformers, which can limit the number of lights. In the past, Matrix Frame have made it simple and only used four lights.
“With this new system, Bits, we will not need transformers, the power supply will be built into the units. This will take away the limit on the number of lights. Customers will be able to just link them together and switch it on. It is new to the market, I have not seen it before and I have been in the industry for 20-25 years.”
Matrix Frame says its aluminium frames are engineered for both flexibility and longevity while being easy to assemble.
The company was established in 2006.
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