Sydney print and design house ArmstrongQ has launched its Body of Work Casino Collection in Sydney with an exhibition at the Trivett Bespoke showroom, alongside Rolls Royce, Aston Martin, Bentley and McLaren luxury cars.
Guests were invited to be part of three Body of Work photo shoots: Hannah Fraser, model, with Marc Margetts, managing director of Roland DG Australia
The Australian company wowed the US print industry last year by picking up nine Bennys at the 2013 Printing Industries of America Awards. The firm’s Casino Collection, a series of 1.5m by 1m tactile wall hangings, is on display at Trivett Bespoke in Alexandria and will be available for rent at $200 per week this year. Aimed at commercial spaces such as casinos and hotels, the tactile prints are created using a modified Roland DG packaging machine. Some works feature precious metals and stones, others use a raised touchable finish for textured hair, costumes and sand. Creative director and photographer Bob Armstrong says rental customers will be able to display a new print every month, thereby featuring 12 different masterpieces a year. Trivett Bespoke has picked up the programme, with the photographs currently rotating through its VIP room. In attendance were two Body of Work models, including “professional mermaid” Hannah Fraser – the face of many of the firm’s award-winning prints.
Bob Armstrong, creative director and photographer with ArmstrongQ, introduces the 2014 Body of Work Casino Collection
Similar events are scheduled for Los Angeles, Las Vegas and Chicago in 2014.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter
