Melbourne-based wide-format trade printer Mediapoint has strengthened its production capabilities with the installation of a new Zünd G3 3XL-3200 cutter, adding to its already extensive machinery fleet.
“We’ve focused our investments over the past year on making what we already do even better,” Mediapoint managing director Jamie Xuereb told Sprinter.
This marks Mediapoint’s second Zünd cutter, reinforcing a 12-year relationship with the Swiss manufacturer.
The company’s first Zünd G3 2XL-3200, installed in 2013, significantly boosted productivity with features such as a large-format table and a tandem vacuum system, which enables continuous cutting by allowing materials to be loaded while the machine is operating.
Recognising the long-term benefits of Zünd’s technology, Mediapoint recently upgraded its original machine and invested in a new G3 3XL-3200, taking full advantage of Zünd’s modular system for flexibility.
“We’d been running efficiently with just one – and surprisingly, it was keeping up with our Durst D4,” Xuereb explained.
“But we started seeing an increase in the type of work that demanded faster turnaround from our finishing team. So, we added another Zünd to boost our speed and precision, particularly for larger volume jobs.
“Working directly with the brand is always the best experience. For us, partnering with companies like Zünd and Durst – where you have local support and direct contact with the manufacturer – is a huge advantage. When we’re investing in equipment, it’s really important to know we can speak directly with the brand.”
Xuereb added that many of Mediapoint’s investments are driven by a philosophy of refining their core offering rather than expanding too broadly.
“Sometimes the risk is going too wide – trying to do too many things and losing focus. In this industry, everyone has their niche. If you stretch too far, there’s a real danger of neglecting what you do best.”
The newly installed cutter has also brought operational improvements.
“It’s helped us speed up turnaround and added more flexibility to our board offering,” Xuereb said.
Dale Hawkins, managing director of Zünd Australia, said Mediapoint’s long-standing partnership highlights the lasting value of Zünd’s cutting systems, offering exceptional performance and flexibility for future upgrades.
“Working with Jamie and Jason has been a pleasure,” Hawkins said.
“Their dedication and professionalism have made them an outstanding partner. We’re excited to support their continued growth.”
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