Australian mail house Melbourne Mailing and Victoria-based print, mail and communications company Precision Group are joining forces to create a full-service marketing agency.
Precision Group founder Cory Hall said the merger enables the combined business to offer a full suite of direct mail, print, graphic design, data analytics and 3PL services that rival some of Australia’s largest providers.
The two businesses will operate separately in the short-term, with Hall adding that it will be “business as usual across both sites.”
Established in 1993, Melbourne Mailing has been a trusted long-term industry supplier providing Direct Mail and 3PL services throughout Australia. Having recently moved to a huge 15,000 metre square warehouse facility in Somerton, Victoria, the business has made a mark in the field it operates in and has seen year on year growth.
Precision Group was founded in 2008, and some 14 years on, has expertise in the print, direct mail, fundraising and marketing agency space. It has a stronghold in Australia, and has also expanded its operations into New Zealand.
According to Hall, now the Group CEO of the companies, the merger will deliver significant benefits for clients of both Melbourne Mailing and Precision Group.
“We are committed to working collaboratively to combine the best systems and processes from each organisation to create a new industry benchmark,” he said.
“This merger will bring together some of the most talented people in the industry. Both companies have similar DNA and have expanded in their respective specialties, but together, our market offer is unique.”
Precision Group will gradually relocate its operations into Melbourne Mailing’s huge facility in Freight Drive Somerton in the second half of 2022.
“We are excited to extend and grow our commitment to provide innovative solutions that enable brands to connect with people through effective strategies and memorable experiences,” Cory added.
Hall has more than 25 years’ experience in the industry, including 11 years with Melbourne Mailing across several roles.
“This is an exciting time. In the past, we have competed strongly in the marketplace but together with Precision Group, we have great people, enormous firepower, and an extended market reach,” Melbourne Mailing CEO Felice Armato said.
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