Mimaki Europe has unveiled its new vision, structure, and go-to-market strategy against a backdrop of new products making their debut at FESPA Global Print Expo in Berlin.
Mimaki’s new technology and ink products represent more than 50 per cent of the company’s product line-up being demonstrated live on its stand at this week’s FESPA Global Print Expo.
These latest solutions include the new Mimaki UJV300DTF-75 printer.
The UJV300DTF-75 enables product customisation and value-added printing on items of all shapes and sizes, including those with uneven or rounded surfaces, as well as sign and interior décor applications.
The UJV300DTF-75 uses a transfer printing method, where the design is printed directly on a glued film, applied to a transfer sheet which is then applied to the object. This further expands application and creative possibilities with reduced risk of misprinting. Equipped with proprietary silicon film pinch rollers, according to Mimaki, this printer addresses issues such as film peeling off or glue being removed, maintaining print stability for desired quality and accuracy
Also being showcased for the first time its next generation of UV inks, ELS-170 and ELH-100 at FESPA. The range abides by EU’s REACH regulation (SVHC regulation) and is GREENGUARD Gold certified. The UJV300DTF-75 uses a unique combination of the two: ELH-100 (hard ink) for White and Clear, and ELS-170 (flexible ink) for CMYK.
Two new printers, the JV200-160 and Tx330-1800, are also making their debut in EMEA. A roll-to-roll printer, the JV200-160 uses eco-solvent inks and offers reliable signage production with outstanding print quality.
Created for the textile and apparel markets, the Tx330-1800 is equipped with a dual ink set capability to switch betweentextile pigment inks and dye sublimation inks for a more diverse range of applications in one machine.
Mimaki also announced Arjen Evertse’s promotion to director sales, along with the news that he is the first locally appointed member to join the Mimaki Europe board of directors.
“Mimaki is a truly international company and my appointment to the board is a demonstration of the company’s goals to reflect this global reach and market influence within its leadership team,” Evertse said.
“This new role coincides with an exciting phase of Mimaki’s evolution, where the regional Mimaki businesses will be even more aligned with the global sales strategy and implement new team structures to support changing market demands. After over 20 years with Mimaki, I have witnessed the business lead and inspire change across the industries we serve.
“Now, in our 50th year, it’s the ideal time to look to the future and adapt our strategy to meet the new demands of the market – many of which we have been instrumental in creating. Our vision now is to support the needs of a more diverse, flexible print industry.”
As part of its new corporate vision, Mimaki Europe also announced the launch of its new strategy that enables further ‘horizontal growth’, as Mimaki’s new product introductions continue to push the boundaries of what is possible and open up opportunities in new markets, and ‘vertical growth’ as it continues to support entry-level and industrial scale print production.
To mark 50 years of introducing transformative technology to the sign graphics, industrial, and textile printing markets, Mimaki has launched its ‘Print Different’ vision. The initiative not only celebrates Mimaki’s legacy of breakthrough technologies but also highlights the company’s continuous commitment to driving creativity and sustainability in the digital printing industry.
“Our approach will also be even more customer-centric, with teams established to serve particular business, technology and operational needs. One example of this is our specialist industrial production team led by our senior production sales manager, Bert Benckhuysen – a familiar name to the industry and Mimaki as we welcomed him back to the company at the end of last year. Additionally, we have set up a brand-new unit for business development led by Mina Maeda.
“It’s an exciting moment in Mimaki’s long-established history, and I feel privileged to be at the forefront of this new strategy, leading our team and supporting our customers into this next phase of growth and success,” Evertse said.
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