Moldrich was most recently the executive director, marketing and events, for the Sydney Harbour Foreshore Authority (SHFA) and has an extensive career in heritage and the Arts. She has a good understanding of the outdoor media industry having had direct involvement in the management of outdoor media assets while working with SHFA, according to the OMA.

OMA Chairman Steve McCarthy says the Board is delighted with the appointment and adds that Moldrich has the right leadership and personal skills to take the four-year-old OMA into its next phase of development.

McCarthy says, “This year will be extremely important for the outdoor media industry with the launch in February of our new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure).”

He continues, “Equally, the OMA has a number of major projects in development that will further advance the industry in terms of its standing within the Australian media environment. Charmaine’s depth of management and marketing experience will ensure that the OMA team can continue to meet its goals and further strengthen its stakeholder relationships.”

As with the current CEO Helen Willoughby, Moldrich will also take up the position as CEO of MOVE.

McCarthy also outlines that the Board has secured the services of the former CEO of Research International, Australia and New Zealand, John Gandar, to manage the MOVE project during its transition phase to market.

He says, “John is highly experienced project manager with significant knowledge of media research. He will be a great asset to the MOVE team.”

Gandar has been appointed on a part-time consultancy for an initial period of six months.

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