The committee includes CPI Group managing director Bernard Cassell, IPMG’s Craig Dunsford, Stream Solutions general manager Andrew Price, Geon general manager of strategic projects Ben Heraghty, PMP group general manager of procurement and sustainability Adam Crowe, Blue Star general manager of strategy and corporate development Angus Dorney, and Australian Paper corporate and government relationship manager Stephen Hawkins.
Industry associations also have a presence on the committee. Kodak’s Adrian Fleming represents GAMAA while and Look Print managing director David Leach represents GASAA. Printing Industries chief executive Philip Andersen also attended yesterday’s meeting as a representative of the association.
Cassell said he was “delighted” the campaign has been able to deliver on a “key pledge”, after the idea for the establishment of a steering committee was proposed in March.
“At a personal level, it is very gratifying that the new committee involves GASAA, GAMAA, Printing Industries, APIA and a range of other industry leaders. Together, we have the breadth, the skills and experience to drive a better future for us all,” he said.
“We are assembling a high-level group of committed individuals, many from key organisations in the industry. The industry can expect immediate announcements, more positive action and a new level of promotional activity.”
Yesterday’s meeting focused on campaign objectives and directions for 2011, including funding for the campaign. Another meeting of the committee is set to take place before the end of the year.
It is understood members of the committee will meet with the ACCC in the coming weeks to discuss how it can further prevent companies from falsely claiming that electronic communications and more environmentally friendly than print-based communications.
Cassell recently wrote to the ACCC outlining the industry’s “serious and growing concern at the breadth and depth of false and misleading statements made about the sustainability of paper-based communications”.
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