
Iconic US news magazine Newsweek will be printed again next year, 12 months after the 80-year-old title moved to an online only format.
The turnaround in format comes with a new business model, which will see owners IBT aiming to generate revenue mainly from subscriptions rather than advertising. Newsweek’s income had been in the doldrums for many years before the presses stopped last December, culminating in its sale in 2010 to a music systems magnate for $1. The website, which is free to access is recording around five million unique visitors a month, persuading the owners that demand is strong enough to return to print. Newsweek’s circulation at the time it stopped printing last year has dropped by about half from its pre-GFC level, down to about 1.5 million, and advertising pages plunged more than 80 per cent, while the magazine’s annual losses had reached roughly $40m. Its great rival Time managed to keep its circulation above three million.
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