New products were shown for segments including cut sheet printing, production colour printing, transactional printing, and wide format printing.
At Open House, Océ’s CEO Rokus van Iperen outlined the twin strategy from the 130 year old company; into the office and commercial printing worlds.
Van Iperen told the assembled throng that Oce believed the printing industry was moving rapidly to a digital world. “There is a shake out occurring here," he says. "Printers are looking to innovate their business. There are good reasons to move analogue volumes to digital. They need partners and technology to help.”
Océ is restructuring its business to cater for commercial print, van Iperen says. “Our systems are known for their robust design. Our sales and service force is one of the biggest in the industry. We are creating specialised sales teams, focused on graphic arts. We are booking considerable success. Océ is positioned to seize the 13 per cent annual growth for digital prints in this market through 2010.”
Van Iperen also says that Oce has identified display graphics as a key growth market, and was self-developing new solutions to meet what is said would be a continually expanding market.
At Poing, Océ launched a new four over four-colour Océ VarioStream, the 9240 for high volume, continuous feed colour applications. Océ claims a 50 per cent market share in transactional printing. It says colour transactional print is only at most a fifth of the market, but it is offering choice.
Two new products came in the colour production segment, the Océ CS650 Pro and CS620. Van Iperen says, “They have excellent speed, competitive total cost of ownership, and many finishing possibilities for a wide range of applications.
"Océ will capture growth opportunities with the best colour production range on the market. It offers excellent choices for users in both corporate printrooms and commercial printshops.“
Two new versions of the VarioPrint 6250 were launched, the 6200 and 6160 – the same machine as the one launched into Australia earlier this year, but running at 200 and 160 sheets a minute respectively.
For display graphics which the company identifies as one of its key target markets, Océ introduced the Arizona 250 GT flatbed machine, using miniscule ink drops of six picolitres and able to output seven different sizes of dot using VarioDot print head technology.
The Poing Open House also saw Océ announce its new distribution deal for China, signing up a partnership with the Founder Group. Founder is the largest software, system and solution provider to the digital printing industry in China.
China is currently the world’s fourth largest economy, comparable in size to the German economy. However, the Chinese digital production printing market is only about 20 per cent of the German digital printing market. By 2015, it is forecast to be at almost 90 per cent of the German digital printing market, and is currently growing by 17 to 20 per cent each year.
By investing in China now, Océ believes it is strategically placed to capture a leading position in a fast growing production printing market.
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