oOh!media has announced a new leadership structure for its NZ operations, with current head of marketing, Kelly Harvey, appointed to the newly created role of head of NZ.
As part of this transition, long-standing OOH industry leader and general manager NZ, Nick Vile, will depart the business later this year.
Outgoing oOh!media CEO ANZ, Cathy O’Connor said: “As outlined in our half year financial results in August, as part of the conclusion of the Auckland Transport contract we’re reshaping our New Zealand operations. These changes will align with future opportunities and the next chapter for our New Zealand operation. We will continue to transparently work with our team during this consultation period”.
As part of this process, oOh!media has confirmed that Nick Vile, general manager New Zealand, will be stepping down in early 2026 after a 15-year career with Adshel and oOh!media. The company said Vile has played a pivotal role in shaping the out of home industry in New Zealand, leading with integrity, innovation, and heart.
As part of the restructure, Harvey moves into the newly created role of head of NZ. Currently the head of marketing NZ, she will lead the realigned NZ business with a focus on long-term success and ongoing delivery for advertisers, commercial partners, and the public.
Harvey brings more than seven years of experience in the out of home sector, including six years leading oOh!’s marketing efforts in New Zealand.
In addition to the leadership changes, oOh!media is currently working through the broader structural changes across the NZ business, with further updates expected over the coming weeks as the consultation process continues.
Reflecting on the transition, Vile shared: “It’s been an incredible journey, and I’m proud of everything we’ve built together. After 15 years, it feels like the right time to step aside and make space for new leadership. I’m excited about what’s next and deeply grateful for the people, partnerships, and purpose that have defined my time at oOh!”
“I’m honoured to step into this role at such a pivotal time for our NZ business. I’m committed to building on the strong foundation Nick has created and excited to work with Robbie Dery and the AU team, and lead our team into the next chapter and continue delivering for our partners and communities,” said Harvey.
Harvey’s promotion follows last month’s announcement of SBS managing director James Taylor as incoming managing director and CEO, set to commence by early 2026.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter
