oOh!media is boosting its go to market offering by creating an 11 strong specialist team to be led by media and out of home executive, Mel Duffy, who joins in the new head of product and sales partnership role.
With more than 190 years of combined experience, the newly established team will report to chief product and marketing officer, Bel Harper, whose remit has brought marketing, creative and innovation hub POLY and product and partnerships together to increase customer centricity and simplify oOh!’s value propositions.
Harper said: “This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers. With so many important contracts transferring to our rich product portfolio, including Waverley, Manly, and Northern Beaches Councils, Sydney Metro, and Melbourne Metro Tunnels and the massive Transurban win in Melbourne and Brisbane, this exceptional team will lead our charge in market and support our teams to deliver best in class solutions to our customers on world class assets.”
As part of the key appointments, oOh! has hired Mel Duffy as head of product sales and partnerships, bringing over 20 years’ experience spanning business development, client leadership, investment, strategy and managing high performing teams.
With extensive agency knowledge and a previous stint at oOh!, Duffy has worked at leading agencies including Hearts and Science, Mindshare, Mediacom, Carat and was most recently client partner on IAG at Initiative.
Duffy said: “I am thrilled to be back home at oOh!. Being able to lead product sales and partnerships in executing customer focused strategies that drives growth for our clients, and our business, has me feeling incredibly energised.
“Further to this, deep product expertise is immensely valuable to our clients in this ever changing Out of Home landscape. It is through such specialist knowledge that the greatest opportunities arise for our clients. I am excited for what’s to come.”
The product sales and partnerships team includes Jamie Gill and Chloe Swinton (Airport and Office); Bill Athanassiou and Samantha Stewart (Street Furniture and Rail); Donna Tauro and Jessica MacDonald (Retail); Jenna D’Auvergne and Brittany Simpson (Large Format); Nicole Pennells and Sophie Bray (Partnerships).
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter
