The Out of Home (OOH) industry has announced a net media revenue increase of 19.36 per cent for Q2 2025, reporting $363.6 million, up from $304.6 million^* for the same period in 2024.

Digital OOH (DOOH) revenue now accounts for 76.3 per cent of total net media revenue YTD, up from 74.5 per cent^* this time last year.

Outdoor Media Association (OMA) CEO Elizabeth McIntyre said, “The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix. With OOH delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.

“Our members continue to give back with this year being the sixth annual RSL partnership. Over 4,600 assets nationwide displaying the That’s the ANZAC Spirit campaign and reaching over 8.3 million Australians. Since 2020 our members have donated over $40 million in advertising value towards the RSL’s national commemorative campaigns.”

Membership also continues to grow according to the association, with Stream Outdoor the latest to join the OMA.

Chris Perera, Stream Outdoor director,  said: “Joining the OMA aligns with our commitment to elevating Out of Home through innovation and collaboration. We’re excited to work alongside industry leaders to help shape the future of OOH and deliver meaningful outcomes for brands and communities alike.”

The OMA is the peak industry body which represents most of Australia’s outdoor media display
companies and production facilities, and some media display asset owners.

^{*Previously released revenue figures may have been updated to reflect changes in the OMA membership}

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